The trend towards globalisation has reduced these the distances and differences by creating, reinforcing and even highlighting the commonalities that unite the most diverse contexts. The change of scenario caused by Covid-19 is part of this trend, as it has had strong and contrasting impacts, such as greater difficulties in travelling and the widespread adoption of virtual and remote working.
Some fundamental questions for managers and companies are increasingly relevant. How do you keep a team that is spread across multiple countries, sometimes continents and time zones, united and engaged? How can they communicate, interact and move in the same direction?
How do you build the most effective approach to act within various markets and with various customers? How can we leverage what unites us and turn our differences into wealth?